The question of whether and when to attend business school can be a hard question for many people. In this preview snippet of our GMATClub / Gurufi MBA Podcast, we spoke with Russ Morgan at Duke’s Fuqua School of Business about how to think about this important -and often vexing- question.
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Brian Fobi is the founder of Gurufi
and co-founder of FourthWrite, admissions essay editing services that have helped more than 7,000 students craft honest, compelling essays for college, graduate, and professional school applications. With nearly two decades in the admissions industry — as both a university admissions reader and independent consultant — Brian has developed a deep understanding of what makes an application stand out.
Before admissions consulting, Brian practiced human rights law in Johannesburg, South Africa, and has taught writing at Duke, Yale, and Harvard. He holds a B.A. in History from Washington & Lee University, a Ph.D. and Master's in History from Yale University, and a J.D. from the University of Michigan Law School.
Brian's guiding principle is simple: the best essays are the honest ones. He and his team never ghostwrite, plagiarize, or rely on AI — instead, they work to bring out each client's authentic voice and help them tell their own story in the clearest, most compelling way possible.
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