two young applicants have earned admission to INSEAD

Acing INSEAD’s MBA Application Essays

Applying to INSEAD's MBA program can feel like navigating a complex labyrinth, with its requirement of seven essays totaling 2,000 words, not including the optional ones. People looking to simply repurpose their other personal statements...

graduate student writing personal statement

Statement of Purpose vs. Personal Statement

Most graduate programs require only a personal statement, but many (particularly, some of the BigTen schools) require both a personal statement AND a statement of purpose. Many applicants can find the distinction confusing, so we’re...

Ten Tips for Acing Your MBA Interview

At Gurufi, we focus on helping clients brainstorm, build, write, and revise powerful personal statements that move the needle on their admissions. But just because we don’t charge for the other stuff doesn’t mean we...

Stanford GSB MBA essays

Stanford GSB Essay Tips

Gurufi.com helps clients brainstorm, build, write, and revise their personal statements. With 17 years of industry experience, Gurufi’s Ivy League-educated consultants and editors have helped thousands of applicants earn admission to their dream schools.            Last...

Ten Common MBA Interview Questions

Last Friday, I wrote that practicing sample interview questions and taping your responses is an excellent way to prepare for interviews. Several people reached out and asked if I had good interview prep books or...

preparing for a zoom interview

Ten tips for a great MBA Interview

Let’s face it: interviews can be scary. For all other parts of your application, you control the pace, you have time to reflect and refine, and if you plan well, you can submit your package...

MBA alumni interview

Five Questions to Ask MBA Alumni

Much more than any other professional or graduate school, speaking with alumni is an important part of the MBA application process. In addition to providing intel for future interviews and guidance for your personal statement...