The Elephant in the Room

“So… do you guys…? You know… like those people in the news?” I get some version of this cryptic question a lot. When you work in private admissions consulting, you have to expect it. People know vaguely...

Everyone Has A Story

At Gurufi, we stress storytelling as a means of building engaging and powerful personal statements. When I talk to clients about storytelling, the most common response I get is, “but my life isn’t very interesting.” Experience...

Gurufi’s Origin Story

People often ask me how I got into this line of work. The short version is that I know what it feels like to be blocked from educational and professional dreams because you can’t navigate...